Andrzej's Blog - Latest Comments

Re: Why does Gamification Fail?

Nils Davis — Thu, 23 May 2013 20:20:25 -0000

Great article, and those of us trying to gamify enterprise apps have to consider all of these. But I'd also say that, given the Pareto Principle, part of the reason 80% of gamification efforts fail is that 80% of everything fails. Think of how many *actual* games fail to be fun or successful or engaging! It's darn hard to make a fun experience, whether it's a gamification effort or just a game.

And I really agree with your final point about the user - I think the users of our enterprise apps need to have intrinsic motivation to use them, *before* gamification, if the apps are going to be successful. Gamification can make the experience better or more engaging or easier or less error prone or more creative, but we really shouldn't expect it to do much for motivation, for all the familiar reasons.

Re: Why does Gamification Fail?

Victor Manrique — Thu, 23 May 2013 16:28:11 -0000

Content is king! Also in games! ; )

Totally agree about the bad games are just bad games, that´s probably one of the most important insights, wrong value proposition, not that much gamification can do

Can´t wait for your GWC talk! :D

Re: Is Importance the same as Influence.

Andrzej Marczewski — Thu, 23 May 2013 14:50:10 -0000

The depressing thing is, this post is a year old and yet people are still doing it!

Re: Is Importance the same as Influence.

Average Joey — Thu, 23 May 2013 14:38:48 -0000

Thanks for sharing this post from the archives. I'm just starting out on finding my way through this digital social landscape and what you said really rings true.
I still come across 'big shot' people, who think the way into social media is to have their PAs write their tweets for them.

Being and finding your authentic self online isn't always the easiest thing, but outsourcing a fake one just seems even more pointless.

Re: Feedback and Drivers in Gamification

Jan Cruz — Mon, 20 May 2013 11:50:51 -0000

Hi, i´ve seen a lot of "tools" developed to better understanding concepts of gamification, i would be great to make a whole compilation of these tools to make a platform of design.

Re: Andrzej's User Type Test -Back to my Blog

Jan Cruz — Mon, 20 May 2013 11:24:14 -0000

I like this tool, can this be used in a hole group of people to forecast my users?

Re: Why does Gamification Fail?

Yu-kai Chou — Mon, 13 May 2013 17:54:52 -0000

We're all students of the game ;-)

Re: Why does Gamification Fail?

Andrzej Marczewski — Mon, 13 May 2013 15:07:46 -0000

Very kind, nice to know I can teach the pros at time :-)

Re: Why does Gamification Fail?

Yu-kai Chou — Mon, 13 May 2013 14:16:15 -0000

Great post. Thanks for the share! Learning a lot from you ;-)

Re: User Types

rolandinchina — Fri, 10 May 2013 00:28:00 -0000

Great article ,really helpful

Re: Why does Gamification Fail?

Andrzej Marczewski — Wed, 08 May 2013 18:59:52 -0000

Oo, tough. They are very different things - generally. Putting bits of games together doesn't make a game. Like having all the bits of a car in a room, it isn't a car.

I think you can definitely be both, but not sure it is all that easy to go from gamification designer to game designer. It certainly can go the other way though!

Re: Why does Gamification Fail?

Suso Martínez — Wed, 08 May 2013 18:28:14 -0000

I agree with your point "Bad game, bad game", but how can someone become a (good) game designer? And do you think it could happen the other way around? Maybe it is also possible to start learning about gamification, become a "gamification designer" and from there lead towards game design.

Sometimes it looks easier to design a simple gamified system than to design a real game. But maybe it is actually more difficult as you have to use the same elements and mechanics but in a non-familiar context. I would like to know your opinion about it.

Re: More on Gamification and Careers

AJ — Sun, 05 May 2013 21:58:34 -0000

I would still be working for my previous employer if the organization had just been willing to develop motivations 1 through 3. I had already provided number 4.

Re: Gamification, Hypocrisy, Snoop Dogg and Words

Michael Finney — Sun, 05 May 2013 21:11:49 -0000

Yes, I couldn't agree more ".. chosen a definition of gamificaiton and we have mostly agreed to stick to it..." Rock on! I storified about how I know it will live forever. http://storify.com/finneycanhe...

Re: Flow, Player Journey and Employee Satisfaction

Andrzej Marczewski — Fri, 26 Apr 2013 15:20:19 -0000

Haha. Thanks. I was playing with a new flow / journey that shows the transition from extrinsic rewards to intrinsic motivation. http://ow.ly/i/1Y8rm

Re: Gamification Resources that I Like

Andrzej Marczewski — Fri, 26 Apr 2013 15:14:49 -0000

Added. Need to put Gamification or Dummies and Loyalty 3.0 in there. And Gabes new one!!

Re: Gamification Resources that I Like

Jesse Lahey — Fri, 26 Apr 2013 14:58:25 -0000

I loved Kevin's book "For the Win"; you might consider adding that the next time you update is page.

Re: Flow, Player Journey and Employee Satisfaction

Jesse Lahey — Fri, 26 Apr 2013 14:53:19 -0000

Dude, this is a freakin awesome post. Great blend of theory and practicality of applying gamification to engage employees.

Re: The Jobification of Games – A Parody of Gamification

Roman Rackwitz — Tue, 23 Apr 2013 05:41:28 -0000

Sure. It ended good. Like it was supposed from the beginning. He finished right within his birthday party. It is my #1 movie.

Re: The Jobification of Games – A Parody of Gamification

Andrzej Marczewski — Tue, 23 Apr 2013 05:37:30 -0000

have you read my blog on gamification of a career ? http://marczewski.me.uk/2013/0...

I can see it now though - I seem to remember the game didn't end so well though???

Re: The Jobification of Games – A Parody of Gamification

Roman Rackwitz — Tue, 23 Apr 2013 04:46:56 -0000

Hehe...few years ago we thought about providing services for companies where you use hero-stories for creating employee experiences. Like in the movie "The Game". I still like the idea. Could be a great complementary business for the actual consultancy. Interested? :-)

Re: Game Mechanics in Gamification

Andrzej Marczewski — Mon, 22 Apr 2013 05:09:35 -0000

Can't remember saying thanks - so - Thanks!

Re: Intrinsic Motivation RAMP, Ethics, a game and an interview!

Andrzej Marczewski — Wed, 17 Apr 2013 08:30:50 -0000

Re: Gamification, Hypocrisy, Snoop Dogg and Words

Karl Kapp — Tue, 16 Apr 2013 08:42:23 -0000

I think I lean toward your umbrella but, alas, I agree, it would be hard to gain widespread acceptance of that usage.

Re: What’s the difference between Gamification and Serious Games?

Andrzej Marczewski — Mon, 15 Apr 2013 14:21:46 -0000

Wow, thanks for the reply!

I like your ideas of structural and content based Gamification. It seems that often the best systems have a combination of both.

As I say, for me it becomes a game when you have gameplay; that is challenges, rewards, conflict and purpose

As you put it so well, Gamification is to game what steering wheel is to car.

Just because you have all the parts of a car laid out in a garage, doesn't mean you have a car. Everything needs to fit together, each part serves a specific purpose when combined with the other parts. the car is only a car when it's parts are given the correct context - so it is with game elements.

That said, do we want to follow Raph Koster into the realms of what games are ;-)

I find myself flicking between caring about the definitions and not. Sometimes I feel we should just use what works best for the situation!

http://marczewski.me.uk/2013/0...